VERO MODA was born in a small town in Central Jutland. Our founder, Troels Holch Povlsen, saw the name "VERO MODA" on a t-shirt and decided it would be a good name for a clothing brand for women. That was how easy it was when VERO MODA saw the light of day.
We were one of the first brands to be launched in what later became the BESTSELLER family. Today, we are part of a global and successful family business with stores and employees around the world, and we navigate a world in constant change with ambition, trust and style.
Simplicity has always been a part of our brand, and we have always dared to do what felt right with our many years of experience, driven by passion and skill.
Since 1987, VERO MODA has been the obvious choice for stylish young women looking for new trends, affordable styles and must-haves. Our brand is a dynamic and easy approach to fashion.